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Guidelines for Your Successful NUEDIGITAL Event

All the key information you need to plan a great NUEDIGITAL event - simple, straightforward, and easy to follow.
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1. Set your Event-Goal & Target Audience

Define Your Target Audience
Who exactly do you want to reach? Beginners, experts, decision-makers, developers?

Set the Event Goal
What should participants take away? Inspiration, new skills, or opportunities for exchange?

Refine the Topic
Does the depth of content match your audience? What is the unique value you can offer them?
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2. Note the Reachability of your Target Audience

Choose the right time
When is your target audience most reachable? What time of the day, which day, and what duration best suits your topic and format?

Choose the right format
What best fits your topic and target audience: an in-depth workshop, a concise talk, or an interactive Q&A session?
Large event space with crowded audience, people sitting and standing, banners with “Nürnberg Digital Festival” in background.

3. Account for a No-Show-Rate

Allow for Overbooking
Past experience shows that plans can change. Therefore, plan for a 40-50% no-show-rate among registered participants.

Example: goal = 100 attendees on site -> required registrations: about 182

Rule of Thumb
Be bold! Invite more people than your target. That way, your venue feels full during the event.

4. Choose the Event Format

VIRTUAL

· Duration: if possible, a maximum of 45 minutes

· Time: late Morning or Early Afternoon

· Strengths: independent of Location, more flexible, and easier for participants to access

Suitable Formats:
· Talks with discussion
· Beginner or Deep-Dive-Sessions
· Best Practices with Q&A

ON SITE

· Duration: preferably longer

· Time: afternoon or Evening

· Strengths: shared experience, intensive networking

Suitable Formats:
· Workshops (hands-on, practice-oriented)
· Panels & Conferences
· Community-Events & Networking

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5. Create the Event on the NUEDIGITAL Website

Event Registration via the NUEDIGITAL Website. Registering your event takes approximately 10 minutes

Title
Keep it short, clear, attention-grabbing, and descriptive

Description
Structured and value-driven: why is it worth attending? Who is the event designed for? What does the agenda look like? Which speakers will be presenting?

Event Image
topic-related, inviting (Format 3:2 (900x600 pixels, max. 10 MB), no text in the image)

Theme Track
Choose the appropriate NUEDIGITAL Track

Do's & Don'ts for Your Event

Do's

· Clear structure: introduction, main section, conclusion
· Clear topic and visible value, with a strong connection to digitalization
· Authenticity: share real learnings and experiences
· Address your target audience clearly
· Interaction and networking: include Q&A, exercises or discussions
· Actively promote your event and the festival

Don'ts

· No sales pitch: please avoid pure product promotion
· Vague title, description, or value proposition
· Lack of self-promotion for your event
· Very short-notice changes to event content, timing, or location

Ready to Host? Sign Up Now!

Got a great idea? Book a meeting (from October) with Johanna or Elwira and briefly discuss your event idea and participation options with us.

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Elwira Karlin Projektmanagerin NUEDIGITAL
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Johanna Lamers Projektmanagerin NUEDIGITAL
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